Heavy web traffic means large number of request your website is receiving and user is expecting fast load times. Website delays can cost visitors, reduce of revenue through your website and degrades your online reputation. With better approach you can cut down website loading time and ensures best performance of your website.
While developing and designing your website consider below points to reduce website loading time: -
Learn to understand website visitor expectations – Internet users are always in hurry. Whether they are browsing from any end-point device such as – computer, mobile, tablet, etc. Users always expect to load website at lightning high speed. Failing to meet high speed means big losses. According to experts: -
- 47% users want to load webpages in 2 seconds or less.
- 57% of users navigates to other webpage if it takes longer from 3 seconds.
- Website experiencing slow loading due to heavy traffic can lose three quarters of their visitors.
Slow loading on ecommerce websites decreases revenue and creates less trust between consumers and brands. Try to understand about your customer expectations and then manage your website according to your customer requirement.
- Reform website design – Design your webpage simply. To add images, videos, scripts and other content you’ve to take additional steps for good performance. Use image optimizer whenever you are uploading media. Set image dimensions for display. Use lazy loading to load some of the media on demand rather than loading all media at once. In CMS (content management system), consider using “lightweight plugin” or “minimize plugin”. Fix dead and broken links. Design your website user friendly so it can be optimized on any device.
- Cache for better performance – Every time you visit any website, web browser stores some of components in the form of cache memory that includes content and scripting. Lot of content becomes static and doesn’t need to be requester repeatedly in order to display webpage. Using CDN (content delivery network) is used to improve caching of static assets. In CMS (content management system), “cache enabler” and “cachify” combines different techniques to optimize content.
- Security – Malicious attacks on website can give access to personal information about your website. Other attacks such as DDOS attack who consumes memory resources by sending large amount of requests to reduce website speeds. Cross-site scripting attack, attacker insert malicious scripts into your website. For best security practices - Install security solution such as web application firewall. Update software and plugins to obtain latest security features. Default configuration should be changed to reduce the risk of automation attacks. Use passphrases rather than using passwords.