Choosing the appropriate domain name for your website is important for your success. If you select the wrong domain name, it might be difficult to change it afterwards without harming your brand or search ranking.
That is why you must select the ideal domain name from the scratch.
When you are just starting out, it might be difficult to come up with memorable business name ideas that also work as a domain name.
In this article, we'll guide you through simple stages and several useful tools for choosing a domain name that will benefit your site.
But first, let us explain why your domain name is so essential?
The first thing your visitors will see is your URL. A good domain name may leave a pleasant and long-lasting impression, but a poor domain name can drive people away.
While exact match domains are no longer required, keywords in your domain names might still help you rank higher in search engines.
Your domain name is a branding opportunity! A well-chosen domain name can help to boost brand recognition.
These are just a handful of the numerous reasons why your domain name is so essential.
Let us now try to understand "How to Choose the Best Domain Name?"
How to Choose the Best Domain Name
- Choose the Appropriate Domain Name Extensions such as .com; .org; .net etc.
Today, there are several additional domain name extensions available, ranging from the original .com, .net, and .org to niche extension such as .pizza, .photography, and even .blog.
However, we always recommend that you choose a .com domain name.
According to the Domain Name Stat, the .com extension is used by 43% of all domains.
While it may be tempting to design unique blog names utilizing new extensions, .com remains the most established and trustworthy domain name extension.
Newer domain extensions such as .ninja, .photography, and others, in our view, might make your company look less trustworthy.
It’s a good idea to prevent that danger by staying with .com
Not to forget that the majority of smartphone keyboards include a .com button by default.
- Use keywords when looking for a domain name
Keywords are very essential in a domain. By including a domain in your domain name, you are informing search engines about the nature of your website.
Keywords in your domain, together with excellent content and a positive user experience, can help you rank better on Google.
It’s quite difficult to find a decent domain with your desired keywords that aren’t already taken.
To make your domain stand out, you will need to be creative and blend your keywords with other terms.
- Keep your Domain Name as short as possible
While keywords are crucial, don’t go too long with the domain length. It is preferable to have a domain name that is both short and memorable.
We recommend that your domain name be no more than 15 letters long. Longer domain names are more difficult for your users to remember.
Not to forget that consumers will be more likely to enter mistakes with lengthier domain names, perhaps resulting in lost traffic.
That is why keeping your domain length small is a smart choice.
- Make your domain name easy to pronounce and speak
You should be able to communicate your domain name clearly while speaking and writing. You never know when you'll be asked to divulge your domain name in person.
If you intend to use your domain name to generate a professional business email address, it must be simple to comprehend and spell for any listener.
- Keep it Unique and Brandable
Your blog domain name must be distinct for you to stand out in the thoughts of your viewers. It’s a good idea to look into other blogs in your niche and see what domain names they’re using.
You don’t want to inadvertently use a trademark name or be accused of plagiarism by another blogger.
You may also choose a more recognizable domain name.
Brandable domain names are one-of-a-kind, snappy, and memorable.
- Avoid the use of hyphens in domain names
Never use hyphens in a domain name. Hyphens might be an indicator of spam domains with which you do not want to be connected.
Typos are very common in hyphenated domains. If you use hyphens in your domain name because the domain you desire is already occupied, your customers will likely find up at your competitor's site if they fail to fill in the hyphen.
- Avoid using double letters
Avoiding domains with duplicated letters is a smart idea because it increases your chances of losing visitors due to mistakes. Keeping duplicated letters to a minimum can also make your domain easier to type and more brandable.
- Think Long term over Short term
It’s a good idea to select a domain name linked to your business or expertise since it offers people a sense of what your website is about. However, you don’t want to limit your long-term alternatives too much.
Moving your site to a new domain may be a tedious process, and if you don’t do it correctly, you may lose search rankings. That is why it is critical to start with a flexible domain name.
- Examine your Domain Name
Before registering a domain name, check to see whether there is already a registered business with the same name.
You may conduct a trademark search to discover whether a similar or exact name has previously been trademarked.
You may also conduct a Google search to see if the name is available on popular social media platforms, such as Twitter, Facebook, and Instagram.
A similar or identical name may not cause confusion, but it may also have serious legal consequences that can cost you a lot of money.
- Use Domain Name generators to come up with creative names
At this stage, you should have a basic concept of what terms to include in your domain. Some of those terms may already be in use, have been trademarked, or just may not have the “sound” you seek.
This is where domain name generators come in. These generators can convert your concepts into new, accessible domains.
Here are a few of the popular domain name generators you can try:
- Lean Domain Search
- DomainHole and much more…
There are hundreds of domain registrars on the Internet. It is crucial to make an informed decision because it may be difficult to move your domain later on.
Domain registration fees, like web hosting, can vary.
HTS Hosting also provides domain registration at reasonable prices, as shown on their website www.htshosting.org